by Scott Galloway · Penguin Random House UK · tapa blanda · ISBN 9780593077900
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«The Four» is Scott Galloway's essay on Amazon, Apple, Facebook and Google, published by Penguin Random House UK in paperback (320 pages).
Scott Galloway debunks the myths surrounding Amazon, Apple, Facebook and Google and shows how these four companies dominate the digital economy. With uncomfortable questions about their influence and the tolerance of markets, he dissects their strategies, based on basic emotional needs, and proposes lessons for other companies and professionals.
The full subtitle is «How Amazon, Apple, Facebook and Google Divided and Conquered the World»; the work was originally published in English in 2017.
Recommended for business, technology and economics readers, as well as students and professionals in the sector.
Scott Galloway is an American academic, author, podcast host, multimillionaire, and entrepreneur.
