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The Four
by Scott Galloway · Penguin Random House UK · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: Scott GallowayPublisher: Penguin Random House UKFormat: tapa blandaLanguage: enRelease date: 1/1/2017ISBN: ISBN 9780593077900
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Synopsis of The Four
En este libro, Scott Galloway analiza el ADN oculto de Amazon, Apple, Facebook y Google, las cuatro empresas más influyentes del planeta. En lugar de aceptar los mitos que estas compañías difunden, Galloway plantea preguntas fundamentales sobre cómo lograron infiltrarse en nuestras vidas de manera tan completa y por qué el mercado de valores las perdona por errores que destruirían a otras empresas. El autor deconstruye las estrategias de estas cuatro empresas y revela cómo manipulan las necesidades emocionales fundamentales de las personas.
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About the author
Scott Galloway
Scott Galloway is an American academic, author, podcast host, multimillionaire, and entrepreneur.
Born in 196411 titles published
View full profileBest-selling books in Business
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