by Tom Kelley, Jonathan Littman · Currency/Doubleday · tapa dura · ISBN 9780385512077
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«The Ten Faces of Innovation» is the management essay by Tom Kelley and Jonathan Littman, published by Currency/Doubleday in hardcover (288 pages, in English).
The book draws on IDEO's experience to denounce the devil's advocate role as a brake on creativity and describes ten roles —anthropologist, cross-pollinator, hurdle jumper, etc.— that teams can adopt to innovate. It includes cases from companies such as Kraft, Procter & Gamble, Cargill, and Samsung.
Aimed at executives and teams in marketing, management, and organizational development seeking to foster innovation.
Tom Kelley Sr. was an American photographer who photographed Hollywood celebrities in the 1940s and 1950s. He is best known for his iconic 1949 nude photographs of Marilyn Monroe, which were distributed widely as calendar art—one of which was featured in the inaugural issue of Playboy magazine in 1953. He paid Marilyn Monroe only $50 for the shoot.
