by Tom Kelley, Jonathan Littman · Currency/Doubleday · tapa dura · ISBN 9780385512077
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«The Ten Faces of Innovation» is the management essay by Tom Kelley and Jonathan Littman, published by Currency/Doubleday in hardcover (288 pages, in English).
The book draws on IDEO's experience to denounce the devil's advocate role as a brake on creativity and describes ten roles —anthropologist, cross-pollinator, hurdle jumper, etc.— that teams can adopt to innovate. It includes cases from companies such as Kraft, Procter & Gamble, Cargill, and Samsung.
Aimed at executives and teams in marketing, management, and organizational development seeking to foster innovation.
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