by Tom Kelley · Profile Books Ltd · tapa blanda · ISBN 9781781256145
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«The Art of Innovation» is the essay by Tom Kelley with Jonathan Littman on creativity and innovation, in paperback from Profile Books (320 pages).
The book collects the lessons of IDEO, the leading design firm in the United States, to drive creativity in any professional field. Tom Kelley explains how to foster an innovative environment, make ideas flow in teams and turn the creative process into a real advantage for organizations.
2016 edition; includes a new introduction and foreword by Tom Peters.
Aimed at professionals in management, design, and product development interested in innovation methods.
