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Blue Ocean Strategy
3.8
Negocios y EconomíaISBN | 9781591396192
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Product details
Pages: 256 pages
Author: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business Review Press
ISBN: 9781591396192
Format: tapa dura
Language: en
Release date: 3/2/2005
ISBN: 9781591396192
Synopsis of Blue Ocean Strategy
Descubre cómo crear un espacio de mercado sin competencia y hacer que la competencia sea irrelevante con 'Blue Ocean Strategy'. Este libro, escrito por W. Chan Kim y Renée Mauborgne, presenta un enfoque innovador para la estrategia empresarial, basado en el estudio de 150 movimientos estratégicos en más de 30 industrias. Aprende a crear 'océanos azules' de oportunidades inexploradas y a superar a la competencia mediante la innovación en valor. Una lectura esencial para líderes y profesionales que buscan transformar sus organizaciones y alcanzar un crecimiento rentable.
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