by W. Chan Kim, Renee Mauborgne · Harvard Business Review Press · tapa dura · ISBN 9781591396192
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«Blue Ocean Strategy» is the strategy essay by W. Chan Kim and Renée Mauborgne (Harvard Business Review Press, hardcover, 256 pages, in English).
The book is based on the study of 150 strategic moves in more than 30 industries to argue that direct competition leads to a «red ocean» of rivals fighting for a shrinking profit. The work proposes creating «blue oceans», new unexploited market spaces, through value innovation: an approach with tools and principles to make competition irrelevant.
The work was originally published in 2005; its full subtitle is «How to Create Uncontested Market Space and Make Competition Irrelevant».
Aimed at managers, strategists and entrepreneurs seeking to rethink their competitive approach.
