by W. Chan Kim, Renée Mauborgne · Etas · tapa blanda · ISBN 9788845308482
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«Strategia oceano blu. Vincere senza competere» is the business strategy essay by W. Chan Kim and Renée Mauborgne, in paperback (288 pages).
Drawing on analysis of over thirty sectors, the book proposes a model for creating markets without direct competition: the «blue oceans». Rather than disputing existing demand, companies should generate value that makes competition irrelevant. It includes cases such as the Ford T and Apple's iPod, with tools for applying the strategy.
Part of the ETAS Management series. Italian edition published by Etas in 2005.
Recommended for executives, entrepreneurs and professionals interested in strategy and business innovation.
