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La estrategia del océano azul
by W. Chan Kim, Renée Mauborgne · Profit Editorial · tapa blanda · 304 pages
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Pages: 304 pagesAuthor: W. Chan Kim, Renée MauborgnePublisher: Profit EditorialFormat: tapa blandaLanguage: es-ESRelease date: 5/10/2015ISBN: ISBN 9788416115891
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Synopsis of La estrategia del océano azul
Este libro, un éxito de ventas a nivel mundial, desafía las ideas preconcebidas sobre los requisitos para triunfar en los negocios. En esta edición actualizada, 'La estrategia del océano azul' argumenta que la competencia feroz se reduce a un océano ensangrentado de rivales luchando por beneficios cada vez menores. Basado en un estudio exhaustivo de 150 estrategias a lo largo de más de 100 años y 30 sectores empresariales, los autores demuestran que el éxito duradero no proviene de batallar con la competencia, sino de la creación de 'océanos azules': nuevos espacios de mercado sin explotar, listos para el crecimiento. Este libro ofrece una perspectiva innovadora y herramientas prácticas para crear y capturar nuevos mercados, dejando atrás la competencia destructiva.
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