by W. Chan Kim, Renée Mauborgne · Profit Editorial · tapa blanda · ISBN 9788416115891
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«La estrategia del océano azul» is the business strategy essay by W. Chan Kim and Renée Mauborgne (Profit Editorial, paperback, 304 pages).
Updated edition of the work that proposes to stop competing in saturated markets and create «océanos azules», new market spaces where competition is irrelevant. Based on the study of 150 strategies over more than a hundred years in thirty sectors, it offers principles and tools to generate and capture new demand.
Published in Barcelona in 2015, first edition, translated by Emili Atmetlla Benavent. Original title: Blue Ocean Strategy. Text in Spanish.
Aimed at business, strategy and marketing professionals seeking new growth paths and management models.
