by Alfredo Peris Balada, David Cuadrado i Salido · Ediciones Granica,S.A. · tapa blanda · ISBN 9788483580172
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«Los 5 sentidos de la venta» is the sales manual by Alfredo Peris Balada and David Cuadrado i Salido, published by Granica in paperback (160 pages).
The book compares wine tasting with the sales interview and proposes applying the five senses to commercial work: hearing for active listening, sight for a first contact without rejection, smell to detect unmet needs, taste to present the right arguments, and touch to close the sale naturally.
Published in 2007 in Spanish, it is part of Granica's Management collection.
For sales and commercial professionals who want to explore a sensory approach to connecting with the client.
