by John Hagel III, Arthur G. Armstrong · HARVARD BUSINESS REVIEW PR · tapa dura · ISBN 9780875847597
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Net Gain: Expanding Markets Through Virtual Communities» is the business essay by John Hagel III and Arthur G. Armstrong, in hardcover (256 pages).
The book analyzes how virtual communities become new markets and proposes an economic model to calculate revenue and investment. Cases such as The Motley Fool show product, marketing and customer service strategies to compete in the online economy and rethink relationships with customers, suppliers and competitors.
Work originally published in English by Harvard Business Review Press in 1997.
Aimed at executives, marketing and digital strategy professionals interested in e-commerce and virtual communities.
