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Net Gain
4.1
Negocios y EconomíaISBN | 9780875847597
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Product details
Pages: 256 pages
Author: John Hagel III, Arthur G. Armstrong
Publisher: HARVARD BUSINESS REVIEW PR
ISBN: 9780875847597
Format: tapa dura
Language: en
Release date: 23/1/1997
ISBN: 9780875847597
Synopsis of Net Gain
En 'Net Gain', John Hagel III y Arthur G. Armstrong exploran cómo las comunidades virtuales están transformando los mercados. Este libro ofrece un modelo económico para cuantificar el potencial de ingresos y la inversión necesaria para construir una comunidad virtual exitosa. A través de ejemplos reales, los autores muestran cómo las empresas pueden adaptar sus estrategias de desarrollo de productos, marketing y servicio al cliente para competir en la economía en línea, construyendo relaciones sólidas con clientes, proveedores y competidores.
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