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Net Worth: Shaping Markets When Customers Make the Rules
by John Hagel III, Marc Singer · Harvard Business Review Press · tapa dura · 336 pages
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Pages: 336 pagesAuthor: John Hagel III, Marc SingerPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 8/1/1999ISBN: ISBN 9780875848891
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Synopsis of Net Worth: Shaping Markets When Customers Make the Rules
En 'Net Worth: Dando forma a los mercados cuando los clientes establecen las reglas', John Hagel III y Marc Singer exploran cómo las empresas pueden beneficiarse al formar nuevas alianzas con los clientes en lo que respecta a la captura de información y la privacidad. Los consumidores están perdiendo la paciencia con las empresas que utilizan datos personales sobre hábitos de compra, niveles de ingresos y uso de tarjetas de crédito para obtener ganancias corporativas. Lo que los consumidores necesitan es un nuevo tipo de negocio, un intermediario de información o infomediario, para proteger la privacidad de los clientes y, al mismo tiempo, maximizar sus activos de información. Las empresas que desempeñan el papel de infomediario se convertirán en agentes de información del cliente, comercializando dichos datos a las empresas en nombre de los consumidores y protegiendo la privacidad del consumidor.
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