by John Hagel III, Arthur Armstrong · tapa blanda · ISBN 9788449306983
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«Negocios rentables a través de internet» is the business strategy essay by John Hagel III and Arthur G. Armstrong, in paperback (269 pages).
The book analyzes the rise of virtual communities and how this shift transfers power from manufacturers to consumers. It explains that companies that strengthen these communities will achieve greater loyalty and competitive advantage, and offers tools for deciding how much to invest in them and compete in electronic markets.
Subtitled «Net Gain», it was published in 1999 by Paidós Empresa. Its authors, executives at McKinsey & Company, advised companies on virtual community initiatives.
Recommended for entrepreneurs, managers and professionals interested in digital strategy and the commercial exploitation of virtual communities.
