by John Hagel III, John Seely Brown, Lang Davison · Basic Books · tapa dura · ISBN 9780465019359
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In this revolutionary book, three doyens of the Internet age reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of 'pull'. Understood and used properly, the power of 'pull' can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized returns. Explains the principles of 'pull' and how to effectively apply it to individuals and organizations to increase organizational and social change and develop creative talent.
