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Competitive Advantage

Negocios y EconomíaISBN | 9780029250907
Competitive Advantage
Competitive Advantage
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Product details

Pages: 557 pages
Publisher: The Free Press
ISBN: 9780029250907
Format: tapa dura
Language: en
Release date: 1/1/1985

ISBN: 9780029250907


Synopsis of Competitive Advantage

Este libro, escrito por Michael E. Porter, explora las bases del éxito competitivo en las empresas. Con más de 30 ediciones en inglés y traducido a varios idiomas, este volumen describe cómo una empresa puede superar a sus rivales. Introduce el concepto de la cadena de valor, que desglosa una empresa en actividades discretas, mostrando cómo estas actividades se relacionan entre sí y con los proveedores y clientes. Proporciona herramientas para segmentar estratégicamente una industria y evaluar la lógica competitiva de la diversificación.



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About the author

Michael Porter

Michael Porter

Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.

Born in 19471 titles published
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