by Michael E. Porter · Elsevier Acadêmico · tapa blanda · ISBN 9788570015587
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«Vantagem Competitiva» is the business strategy essay by Michael E. Porter published by Elsevier Acadêmico in paperback (512 pages, in Portuguese).
Porter offers managers and analysts a method to evaluate a company's competitive position and apply concrete actions to improve it. It examines the choice of environment, the scope of business activities, production and marketing, with a practical perspective for increasingly competitive markets.
Brazilian edition of 1989; the cover shows the subtitle «Criando e sustentando um desempenho superior».
For professionals and students of business administration and management seeking competitive analysis tools.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
