by Michael E. Porter · Compania Editorial Continental · tapa blanda · ISBN 9789682603495
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«Estrategia Competitiva» is Michael E. Porter's essay on business strategy, published by Compañía Editorial Continental in paperback.
The work proposes a framework for analyzing competition in an industry based on its structural forces and choosing a sustainable competitive strategy. It also examines fragmented, emerging, or global industries, and includes decisions such as vertical integration, capacity expansion, and entry into new businesses.
The Spanish-language edition of 407 pages was published in 1991. The original title, 'Competitive Strategy: Techniques for Analyzing Industries and Competitors', appeared in 1980.
For management students, executives, and analysts interested in the structure of industrial sectors and competition.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
