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Estrategia Competitiva

Negocios y EconomíaISBN | 9789682603495
Estrategia Competitiva
Estrategia Competitiva
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Product details

Pages: 407 pages
Publisher: Compania Editorial Continental
ISBN: 9789682603495
Format: tapa blanda
Language: es-ES
Release date: 1/11/1991

ISBN: 9789682603495


Synopsis of Estrategia Competitiva

Este libro, 'Estrategia Competitiva', escrito por Michael E. Porter, es una guía esencial para el análisis de los sectores industriales y la competencia. Publicado en español por Compañía Editorial Continental, el libro ofrece técnicas y herramientas para comprender la estructura del sector industrial y desarrollar estrategias competitivas efectivas. Con 407 páginas, es una obra fundamental para estudiantes y profesionales del mundo empresarial.



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About the author

Michael Porter

Michael Porter

Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.

Born in 19471 titles published
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