by Antonio Blanco Prieto · Ediciones Pirámide · tapa blanda · ISBN 9788436822083
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«Atención al cliente» is the customer service manual by Antonio Blanco Prieto, published by Ediciones Pirámide in paperback (232 pages).
Explains the fundamentals of customer service and consumer psychology, the types of customers and the variables of the commercial relationship. Develops social skills such as active listening, communication and telephone service, and includes handling doubts, objections, complaints and claims, the sales phases and customer loyalty.
Fourth edition, published in 2008 in the Empresa y Gestión collection.
Aimed at sales and customer service professionals, as well as companies that want to improve service to their users.
