by Carlos A. Benavides Velasco · Pirámide · tapa blanda · ISBN 9788436811780
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This book explores the relationship between technological innovation and business adaptation to environmental changes. It focuses on how organizations approach technology, from its creation to its application in R&D activities. The author analyzes technology, innovation, and the management of R&D activities, highlighting how the latter can generate competitive advantages. Finally, it examines the strategic direction of technology, emphasizing the importance of innovation and technological strategies.
