by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini · Profile Books · tapa blanda · ISBN 9781781252741
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«The Small Big» is the persuasion essay by Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, in paperback (240 pages, in English).
In a world saturated with information, the authors explain that small changes can make the biggest difference when influencing and persuading. Backed by scientific research, they propose more than fifty simple tweaks: from details in meetings to a cost-free change in correspondence that saved a government millions.
Published by Profile Books in 2014. Work framed in the business and economics categories; ISBN 9781781252741.
Work aimed at management, marketing and communication professionals, and any reader interested in the mechanisms of influence and persuasion.
