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The Small Big
by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini · Profile Books · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Steve J. Martin, Noah J. Goldstein, Robert B. CialdiniPublisher: Profile BooksFormat: tapa blandaLanguage: enRelease date: 28/8/2014ISBN: ISBN 9781781252741
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Synopsis of The Small Big
En 'The Small Big', Steve Martin, Noah Goldstein y Robert Cialdini revelan cómo los cambios más pequeños pueden generar las mayores diferencias en los resultados. Ofrecen sugerencias sencillas y explican la investigación científica detrás de ellas, presentando más de cincuenta pequeños cambios que podrían marcar la diferencia entre el fracaso y el éxito. Este libro está lleno de cambios sorprendentes y poderosos que pueden transformar la forma en que influyes y persuades a los demás.
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About the author
Robert Cialdini
Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Born in 194549 titles published
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