by Franz Goossens · Plaza & Janés · tapa blanda · ISBN 9788401374258
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«Técnicas de discusión y negociación» is the practical guide by Franz Goossens, published by Plaza & Janés in 1991 in paperback (208 pages, in Spanish).
Practical guide aimed at the business and commercial environment: explains how to prepare discussion and negotiation meetings, structure arguments, persuade the other party and close deals. It brings together communication techniques applicable to meetings, sales and commercial transactions, with a didactic approach to improve results.
Translation by Luis Romano. Work of German origin. Edition linked to NH Hoteles, with its emblem on the cover.
Recommended for professionals in the commercial and business field who want to strengthen their communication, persuasion and negotiation skills.
