by Mercedes Segura Amat · Empresa Activa · tapa blanda · ISBN 9788496627154
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«¡A escena!» is the essay on communication and business by Mercedes Segura Amat, published by Empresa Activa in paperback (160 pages, in Spanish).
It transfers actor preparation techniques to professional and everyday communication: rehearsing the message, mastering the stage, and using the body. It argues that presenting to a client or speaking in a meeting resembles performing a play, and that anyone can train these skills. It includes examples and exercises to connect with the audience by combining technique and emotion, with expressiveness and empathy.
The book, published in 2007, has the subtitle «Lo que el teatro aporta a la comunicación empresarial» and belongs to the Gestión del conocimiento collection.
Aimed at executives, professionals, and anyone who wants to improve their communication in presentations and meetings.
