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Influence: Science and Practice
by Robert B. Cialdini · Harpercollins College Div · tapa blanda · 253 pages
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Pages: 253 pagesAuthor: Robert B. CialdiniPublisher: Harpercollins College DivFormat: tapa blandaLanguage: enRelease date: 1/1/1993ISBN: ISBN 9780673467515
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Influence: Science and Practice
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Synopsis of Influence: Science and Practice
En 'Influence: Science and Practice', Robert B. Cialdini explora la psicología de la persuasión y el cumplimiento, revelando los factores que influyen en las decisiones de las personas. A través de una combinación de investigación académica y ejemplos del mundo real, Cialdini presenta seis principios básicos que rigen el comportamiento humano: reciprocidad, compromiso y coherencia, prueba social, simpatía, autoridad y escasez. Este libro ofrece una visión profunda de cómo estos principios pueden ser utilizados tanto para persuadir como para defenderse de tácticas de influencia no deseadas, convirtiéndolo en una lectura esencial para cualquier persona interesada en comprender el arte y la ciencia de la persuasión.
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About the author
Robert Cialdini
Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Born in 194549 titles published
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