by Octavio Isaac Rojas Orduña · Esic Editorial · tapa blanda · ISBN 9788473564175
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«Relaciones públicas: la eficacia de la influencia» is the public relations handbook by Octavio Isaac Rojas Orduña, published by Esic in paperback.
Explains how public relations influence the perception, attitudes, and behavior of audiences. Covers basic services such as press monitoring and press releases, and online tools like blogs and wikis. Includes guidance on designing campaigns, evaluating results, and hiring external services.
Spanish-language edition of 370 pages published in 2005 within the Libros profesionales de empresa collection by Esic Editorial.
Useful for communication students and professionals, as well as for SMEs, NGOs, and entrepreneurs who need to communicate with their audiences.
