by Águeda Esteban Talaya, Juan Antonio Mondéjar Jiménez · ESIC Editorial · tapa blanda · ISBN 9788473568913
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Fundamentos de marketing» is the marketing manual by Águeda Esteban Talaya and Juan Antonio Mondéjar Jiménez (ESIC Editorial, paperback, 210 pages).
University textbook explaining marketing management in the company and distinguishing strategic from operational marketing. It analyzes the environment, demand, competition, consumer and organizational behavior, market segmentation and commercial research, with cases adapted to the internet and social media.
It belongs to the Libros profesionales collection from ESIC Editorial and is coordinated by Águeda Esteban Talaya and Juan Antonio Mondéjar Jiménez, with the collaboration of other university lecturers.
Aimed at university marketing students and professionals in the commercial and business field who want an up-to-date view of the discipline.
Tapa blanda
