by Eduardo Liberos Hoppe · ESIC Editorial · tapa blanda · ISBN 9788473569071
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«El libro del Marketing Interactivo y la Publicidad Digital» is the digital marketing handbook by Eduardo Liberos and other authors (paperback, 492 pages).
A work bringing together techniques and tools for reaching customers through interactive channels. Written from the experience of agencies, portals, media agencies and advertisers, it covers digital marketing planning, interactive advertising, SEM, SEO, social media, email marketing, web analytics, mobile, online loyalty and digital reputation.
It is part of the Libros profesionales de empresa collection from ESIC Editorial and in the Business and Economics category.
It is aimed at professionals and students of digital marketing and advertising, as well as those starting out in interactive communication.
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