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Disruption: Overturning Conventions and Shaking Up the Marketplace
4.1
Negocios y EconomíaISBN | 9780471165651
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Product details
Pages: 256 pages
Author: Jean-Marie Dru
Publisher: Wiley
ISBN: 9780471165651
Format: tapa dura
Language: en
Release date: 21/10/1996
ISBN: 9780471165651
Synopsis of Disruption: Overturning Conventions and Shaking Up the Marketplace
En 'Disruption: Overturning Conventions and Shaking Up the Marketplace', Jean-Marie Dru, un veterano ejecutivo de la industria publicitaria, propone una filosofía de publicidad y marketing radicalmente nueva para reemplazar las prácticas convencionales. Dru argumenta que este cambio de pensamiento posicionará mejor a los productos, marcas y servicios, tanto nuevos como establecidos, para los desafíos competitivos del futuro. El libro explora cómo descubrir y desafiar los sesgos y convenciones arraigadas en la cultura que limitan el pensamiento creativo en los negocios, liberando la innovación para forjar una visión radicalmente nueva de productos, marcas y servicios.
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