How Disruption Brought Order

Synopsis of How Disruption Brought Order

In this book, Jean-Marie Dru, a global advertising icon, explores the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. He offers a first-hand account of how the bold methods of disruption propelled TBWA to the forefront of international advertising. He shares personal insights and anecdotes about his life in advertising, as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became unqualified successes. The book offers a look at the cutting edge of modern advertising, being both a fascinating business memoir and a practical guide to harnessing the power of disruption.