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Fundamentos y técnicas de investigación comercial
4.1
Negocios y EconomíaISBN | 9788473561013
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Product details
Pages: 550 pages
Author: Ildefonso Grande Esteban, Elena Abascal Fernández
Publisher: ESIC EDITORIAL
ISBN: 9788473561013
Format: tapa blanda
Language: es-ES
Release date: 1/1/1994
ISBN: 9788473561013
Synopsis of Fundamentos y técnicas de investigación comercial
Este libro analiza la investigación comercial desde la perspectiva del marketing estratégico, resaltando su importancia para la planificación empresarial. Estructurado a través de la problemática de la investigación comercial y la metodología, aborda las técnicas de recogida de información y de muestras, así como las bases de datos y sistemas de información de marketing. Se exponen las técnicas de recogida de información univariantes y multivariantes, y el diseño de experimentos comerciales.
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About the author
Ildefonso Grande Esteban
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Born in 195416 titles published
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