by Ildefonso Grande Esteban, Elena Abascal Fernández · ESIC EDITORIAL · tapa blanda · ISBN 9788473561013
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«Fundamentos y técnicas de investigación comercial» is the market research manual by Ildefonso Grande Esteban and Elena Abascal Fernández.
Manual that frames market research within strategic marketing and business planning; reviews the issues and methodology, information and sample collection techniques, databases and marketing information systems, univariate and multivariate analysis, and the design of commercial experiments.
Published by ESIC Editorial in 1994, in paperback, with 550 pages and text in Spanish; ISBN 9788473561013. The title appears in the Business and Economics category.
Aimed at marketing and commercial management students and professionals who wish to deepen their knowledge of market research.
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