by Ildefonso Grande Esteban, Elena Abascal Fernández · Esic · tapa blanda · ISBN 9788473562423
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«Fundamentos y técnicas de investigación comercial» is the manual by Ildefonso Grande Esteban and Elena Abascal, in paperback (436 pages, in Spanish).
Analyses commercial research as support for strategic marketing in business planning: methodology, information and sample collection techniques, databases, univariate and multivariate analysis, and design of commercial experiments. Includes an interactive CD with presentations, statistical software and practical cases.
Thirteenth revised and updated edition, in the ESIC professional business books collection.
Aimed at students, teachers and business management professionals who want to start or deepen their knowledge of commercial research.
Discover second-hand books by Ildefonso Grande Esteban.
