by Esperanza Gloria López Ortuño, Pascuala Moreno Buitrago · Marcombo · tapa blanda · ISBN 9788426724601
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«Relaciones públicas y organización de eventos de marketing» is the manual by Esperanza Gloria López Ortuño and Pascuala Moreno Buitrago, published by Marcombo.
Manual for the professional module of Public Relations and Marketing Event Organization in the Higher Level Training Cycle in Marketing and Advertising. In nine units it covers public relations, event organization, supplier relations, protocol and results evaluation, with examples, activities and illustrations.
First edition, paperback, 180 pages, in Spanish. Marcombo Formación collection. Includes a teacher's didactic guide with syllabus, solutions, appendices and reviews.
For students and teachers of the Higher Level Training Cycle in Marketing and Advertising.
