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Fundamentos y técnicas de investigación comercial
4.1
Negocios y EconomíaISBN | 9788473561242
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Product details
Pages: 562 pages
Author: Ildefonso Grande Esteban, Elena Abascal Fernández
Publisher: ESIC EDITORIAL
ISBN: 9788473561242
Format: tapa blanda
Language: es-ES
Release date: 1/6/1994
ISBN: 9788473561242
Synopsis of Fundamentos y técnicas de investigación comercial
Este libro, titulado 'Fundamentos y técnicas de investigación comercial', es un manual dirigido a estudiantes, profesionales de la docencia y cualquier persona interesada en el ámbito de la investigación comercial. Escrito por Ildefonso Grande Esteban y Elena Abascal Fernández, esta edición de 1995, publicada por ESIC, ofrece una visión completa de los fundamentos y técnicas esenciales en este campo. Con 562 páginas, el libro aborda temas clave para comprender y aplicar la investigación comercial de manera efectiva.
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Ildefonso Grande Esteban
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