by Jay Conrad Levinson · Houghton Mifflin · tapa blanda · ISBN 9780395608449
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«Guerrilla Marketing Excellence» is Jay Conrad Levinson's marketing guide, published by Houghton Mifflin in paperback (224 pages, in English).
The book sets out fifty rules for perfecting small-business marketing: video, television distribution, networking, and campaign combinations in an increasingly competitive business climate. Jay Conrad Levinson presents them as basic truths that can make or break a company.
It belongs to the Guerrilla Marketing series; its full subtitle is «The 50 Golden Rules for Small-Business Success». Published in January 1993.
Aimed at small business owners and marketing professionals seeking to improve their campaigns.
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla Marketing.
