by Jay Conrad Levinson, Esperanza Perez · Plaza & Janés · tapa blanda · ISBN 9788401361180
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«Tácticas de "guerrilla marketing"» is the marketing manual by Jay Conrad Levinson and Esperanza Perez, published by Plaza & Janés in paperback.
The work presents a set of marketing strategies and resources designed for small businesses that want to increase profits. It is a practical guide that explains how to apply guerrilla tactics in the commercial sphere to improve results.
Published in 1990, the work has 199 pages and is written in Spanish; it belongs to the Business and Economics category.
Aimed at small business owners and entrepreneurs seeking practical tactics to improve their results.
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla Marketing.
