
by Jay Conrad Levinson · Piatkus · tapa blanda · ISBN 9780749928117

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«Guerrilla Marketing» is the marketing manual by Jay Conrad Levinson, published by Piatkus in paperback (384 pages, in English).
Considered a classic of marketing for small businesses, this updated edition brings together hundreds of low-cost tactics to attract customers and gain market share. It includes strategies for selling online, leveraging new technologies, capturing leads, securing repeat or referral customers, and managing teams in the era of remote work.
Fourth edition, updated and expanded, of a classic originally published in 1983 and reissued in 2007; part of the Guerrilla Marketing series.
For small business owners and entrepreneurs seeking effective marketing strategies with limited resources.
