by Michael J. A. Berry, Gordon S. Linoff · Wiley · tapa blanda · ISBN 9780471179801
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«Data Mining Techniques: For Marketing, Sales, and Customer Support» is the technical guide by Michael J. A. Berry and Gordon S. Linoff, in paperback.
Practical guide to data mining: teaches how to detect patterns of customer behavior in information systems and use them in marketing, sales and customer support. Reviews seven techniques, such as cluster detection, market basket analysis, decision trees and neural networks, and how to prepare data and evaluate results.
First edition published by Wiley on June 10, 1997; 464 pages in English; includes bibliographic references (pp. 443-444) and index.
Aimed at database analysts and marketing and sales managers who want to apply data mining to business decision-making.
