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Data Mining Techniques
4.6
TecnologíaISBN | 9780471179801
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Product details
Pages: 464 pages
Author: Michael J. A. Berry, Gordon S. Linoff
Publisher: Wiley
ISBN: 9780471179801
Format: tapa blanda
Language: en
Release date: 10/6/1997
ISBN: 9780471179801
Synopsis of Data Mining Techniques
Descubre las técnicas de 'Data Mining' con este libro de Michael J. A. Berry y Gordon Linoff. Aprende a utilizar las herramientas de última generación para la toma de decisiones empresariales. Esta guía práctica te enseñará a detectar patrones de comportamiento del cliente, útiles para formular estrategias de marketing, ventas y soporte al cliente. Ideal tanto para analistas de bases de datos como para gerentes de marketing.
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