by Richard Laermer · Perigee Trade · libro de bolsillo · ISBN 9780399527494
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«Trendspotting» is Richard Laermer's manual on trend forecasting, published by Perigee Trade in paperback (239 pages, in English).
Based on interviews with industry leaders, the manual explains how to anticipate changes in the coming decade in economics, technology, entertainment, politics, and society. It includes hundreds of predictions and an analysis of their implications, with advice for businesses and readers to capitalize on trends and get ahead of competitors.
The book is the first edition, published in 2002; its full title is Trendspotting: Think Forward, Get Ahead, and Cash in on the Future.
For professionals and readers in business, economics, and marketing interested in trend forecasting and strategic planning.
Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
