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by Richard Laermer, Mark Simmons · Editorial Planeta · tapa blanda · 280 pages
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Descubre cómo revolucionar el marketing con 'Punk Marketing' de Richard Laermer y Mark Simmons. Este libro te muestra cómo adoptar una actitud innovadora y darle el control de la marca al consumidor. Aprende las mejores estrategias para triunfar en el mundo de los negocios y los errores que debes evitar. Una guía indispensable para creativos que buscan derribar los vestigios del marketing tradicional.
Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
