by Richard Laermer, Mark Simmons · Editorial Planeta · tapa blanda · ISBN 9788408077114
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«Punk Marketing» is the marketing essay by Richard Laermer and Mark Simmons, published by Editorial Planeta in paperback (280 pages, in Spanish).
The book explains that the relationship between seller and consumer has changed and that companies must adopt «punk marketing» to survive: an attitude that assumes the boundary between commerce, content and consumers has disappeared. It proposes strategies to give the consumer control of the brand and points out mistakes to avoid.
It belongs to the Planeta Empresa collection, number 1; it is the first edition, published on February 26, 2008.
A work aimed at creatives and marketing professionals seeking to renew their approaches against the sector's traditional formulas.
Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
