by Richard Laermer, Mark Simmons · Collins · tapa dura · ISBN 9780061151101
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
In 'Punk Marketing', Richard Laermer and Mark Simmons offer an irreverent, penetrating look at the seismic change in the relationship between the people who sell products, services, and entertainment, and those who purchase them. They demonstrate that, to survive in business, a revolutionary approach is needed, one they have branded 'Punk Marketing'. This book presents a manifesto for any businessperson needing to engage consumers, or any consumer seeking to understand and employ their new power. Based on principles that have existed forever, it offers tools to make all these changes work out just fine.
Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
