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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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Negocios y EconomíaISBN | 9780470583784
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Product details
Pages: 272 pages
Author: Jim Sterne
Publisher: Wiley
ISBN: 9780470583784
Format: tapa dura
Language: en
Release date: 5/4/2010
ISBN: 9780470583784
Synopsis of Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Este libro es una guía para medir el éxito de las estrategias de marketing en redes sociales. Explica cómo aprovechar el tiempo y el esfuerzo invertido en redes sociales y cómo convencer a aquellos que temen las nuevas tecnologías de que las redes sociales son una herramienta valiosa para los negocios. El libro está lleno de ejemplos específicos de métricas que se pueden utilizar para guiar los esfuerzos de marketing en redes sociales a medida que surgen nuevos medios de comunicación.
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