by George Lois · Phaidon Press Limited · tapa blanda · ISBN 9780714863481
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«Damn Good Advice» is George Lois's essay on creativity and self-help, published by Phaidon Press in paperback (176 pages, in English).
George Lois, the ad man known as the original Mad Man, shares the keys to his career: brief advice, anecdotes, and visual ideas to boost creativity, communicate with impact, and gain professional presence in design, advertising, or business. The lessons range from choosing role models to showing your own work.
The full title of the edition is «Damn Good Advice (For People with Talent!): How to Unleash Your Creative Potential by America's Master Communicator». The edition was published in 2012.
A book aimed at professionals and students of design, advertising, marketing, and visual arts who seek to strengthen their creative process.
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