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Enchantment: The Art of Changing Hearts, Minds and Actions
by Guy Kawasaki · Portfolio Penguin · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Guy KawasakiPublisher: Portfolio PenguinFormat: tapa blandaLanguage: enRelease date: 3/3/2011ISBN: ISBN 9780241953648
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Synopsis of Enchantment: The Art of Changing Hearts, Minds and Actions
Descubre el arte de la persuasión y el encanto con 'Enchantment: The Art of Changing Hearts, Minds and Actions' de Guy Kawasaki. Este libro te guiará para transformar situaciones y relaciones, convirtiendo a los cínicos en creyentes. Aprende las tácticas esenciales para influir positivamente en los demás, basadas en la experiencia de Kawasaki en Apple y como emprendedor. Un clásico moderno para aquellos que buscan el éxito en los negocios y en la vida personal.
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About the author
Guy Kawasaki
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
Born in 195436 titles published
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