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by Guy Kawasaki, Peg Fitzpatrick · Penguin Books · tapa blanda · 208 pages
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En 'El Arte de las Redes Sociales: Consejos poderosos para usuarios avanzados', Guy Kawasaki y Peg Fitzpatrick ofrecen una guía práctica para dominar las redes sociales. Con más de 100 consejos y trucos, este libro presenta una estrategia completa para construir una presencia en línea efectiva. Aprenderás a optimizar tu perfil, atraer seguidores y integrar las redes sociales con tu blog, todo ello con un enfoque claro y directo.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
