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ISBN: 9788498753226
Descubre cómo transformar situaciones y relaciones humanas con 'El arte de cautivar' de Guy Kawasaki. Este libro te enseña a convertir la hostilidad en civismo y a los escépticos en creyentes, ofreciendo tácticas para cautivar a clientes, empleados y superiores. Aprende a superar malos hábitos y desafiar la sabiduría convencional, basándote en las experiencias de Kawasaki en Apple y su trayectoria como empresario. Un manual esencial para aquellos que buscan influir positivamente en el mundo de los negocios y más allá.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
