by Antonio Hernández Rodríguez · ESIC Editorial · tapa blanda · ISBN 9788473563932
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«Vendo, luego existo» is the essay on sales by Antonio Hernández Rodríguez, published by ESIC Editorial in paperback (120 pages, in Spanish).
The work presents the profession of salesperson as an attitude and a lifestyle based on observing, listening, communicating and learning; it describes common scenarios of the profession such as the relationship with the client, organization, vacations and credibility, with recognizable anecdotes and phrases and a tone of passion and humor.
The work belongs to the Divulgación collection of ESIC Editorial; it was published on December 20, 2004 and includes a prologue by María Escario.
Recommended for novice and veteran salespeople, as well as for anyone who wants to understand selling as a professional and personal attitude.
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