by Pere Rosales · Deusto · tapa dura · ISBN 9788423427673
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Estrategia Digital: Cómo usar las nuevas tecnologías mejor que la competencia» is the hardcover essay by Pere Rosales, published by Deusto.
The book analyzes why many companies avoid competing on the internet and why IT professionals and marketing specialists do not understand each other. It criticizes traditional advertising and analyzes the success factors of an online strategy. It concludes that tools and networks are not enough if they do not make the customer prefer the company over the competition.
Published in April 2010, in Spanish, with 224 pages and a prologue by Pedro Nueno, professor at IESE; the cover indicates 7th edition.
Aimed at executives and business professionals seeking to guide their digital strategy.
