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Estrategia Digital
by Pere Rosales · Deusto · tapa dura · 224 pages
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Pages: 224 pagesAuthor: Pere RosalesPublisher: DeustoFormat: tapa duraLanguage: es-ESRelease date: 13/4/2010ISBN: ISBN 9788423427673
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Synopsis of Estrategia Digital
Este libro, escrito por Pere Rosales, explora cómo las empresas pueden utilizar las nuevas tecnologías para superar a la competencia. Aborda preguntas clave sobre la relación entre informática y marketing, y por qué muchas empresas no se atreven a competir en Internet. Ofrece una inyección de sentido común para directivos que buscan respuestas sobre estrategias online efectivas. El autor destaca que no es suficiente con tener software sofisticado, una página web atractiva o presencia en redes sociales si no se logra que los clientes prefieran a la empresa sobre la competencia. El libro proporciona una guía para crear y desarrollar una estrategia digital ganadora.
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