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by Guy Kawasaki · Ilustrae · tapa blanda · 240 pages
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El arte de empezar es una guía práctica para emprendedores escrita por Guy Kawasaki. En este libro, Kawasaki comparte los pasos esenciales para lanzar al mercado productos, servicios y compañías exitosas. Con un enfoque directo y consejos prácticos, el autor ofrece una guía para cambiar el mundo, proporcionando herramientas y estrategias para superar los desafíos del emprendimiento y alcanzar el éxito empresarial.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
