by Guy Kawasaki · Penguin Books · tapa blanda · ISBN 9780241187265
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«Art of the Start 2.0» is Guy Kawasaki's entrepreneurship guide, published by Penguin Books in paperback (336 pages, in English).
In this guide, Guy Kawasaki explains how to launch a product, service, or idea and gain traction: social media as a promotional channel, crowdfunding versus investors, and cloud computing as affordable infrastructure. It also addresses constant challenges such as building a good team, creating a compelling offer, and facing competition.
The original work The Art of the Start was published in 2004; this revised and expanded edition came out on March 5, 2015.
For entrepreneurs, small business owners, and professionals who want to drive projects or act with more initiative within an organization.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
