by Guy Kawasaki · Martinez Roca S A Ediciones · tapa dura · ISBN 9788427026322
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«Reglas para revolucionarios» is Guy Kawasaki's business management essay, published by Martínez Roca in hardcover (240 pages, in Spanish).
The book starts from ten symptoms of inertia or resistance to change in companies and proposes a method for creating and marketing innovative products and services, collaborating even with competitors and orienting decisions toward the customer. The cover motto summarizes that attitude in three actions: create, order and work.
Original title: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Translation by Margarita Cavandoli.
Aimed at entrepreneurs, managers and professionals interested in innovation, leadership and business strategy.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
