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by Guy Kawasaki · Penguin Publishing Group · tapa blanda · 496 pages
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En 'Reality Check: La guía irreverente para superar, administrar y superar en marketing a tu competencia', Guy Kawasaki ofrece una guía indispensable para iniciar y operar organizaciones exitosas. Este libro recopila y actualiza las mejores entradas de su popular blog, abordando temas como el correo electrónico efectivo y la prevención de errores costosos. Con su estilo irreverente, Kawasaki proporciona consejos prácticos para emprendedores y líderes empresariales que buscan construir negocios sólidos y duraderos.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
