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ISBN: 9788423424795
El arte de empezar 2.0 es un manual esencial para emprendedores. En esta edición revisada y actualizada, Guy Kawasaki ofrece una guía definitiva para lanzar cualquier negocio en el mundo digital actual. Aprende a convertir tus ideas en realidad con consejos sobre marketing online, redes sociales, crowdfunding y cloud computing. Tanto si estás comenzando como si buscas innovar en tu empresa, este libro te proporcionará las herramientas necesarias para triunfar.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
