by Rebecca Lieb · Que Publishing · tapa blanda · ISBN 9780789748379
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«Content Marketing» is Rebecca Lieb's guide to digital content marketing, published by Que Publishing in paperback (240 pages, in English).
It argues that any business with a website, blog, or social media is already a publisher and proposes a content strategy combining text, image, and multimedia to increase conversion. It includes planning what to publish, where, and how often, measuring results, and using content in marketing, public relations, SEO, and customer service.
First edition of the Que Biz-Tech series, published on October 14, 2011, with a foreword by Joe Pulizzi.
Aimed at marketing, communication, and social media professionals, and anyone looking to improve their online presence.
