by Harvey B. Mackay · HarperBusiness · tapa blanda · ISBN 9780060742812
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«Swim with the Sharks Without Being Eaten Alive» is the business manual by Harvey B. Mackay, in paperback (HarperBusiness, 288 pages, English).
A guide to business success in which Harvey B. Mackay summarizes his methods for excelling in sales, management, motivation and negotiation. The book explains how to arrange meetings with difficult clients, manage information about clients and competitors using the Mackay 66 system, and know when to say no when negotiating.
The work belongs to the Collins Business Essentials series and originally appeared in 1988; this edition is from 2005.
Suitable for readers starting their career in the corporate world and for salespeople and managers who want to refine their technique.
